Through the years we have developed a festival submission strategy to try and optimise the potential of our films, as we have looked to achieve more than we have in the past.
This may not be an easy to quantify achievement, do we want our next film to:
1. Go to better festivals
2. Have more festival selections
3. Win more awards
4. Just have more people see it;
The last of these is relatively easy to achieve by just uploading a film to the internet and advertising it to the world. This is somewhat contradictory to the first three, as some festivals want a premiere so being online ruins that possibility, and once its online it’s less appealing to many other festivals impeding number 2, and if it’s not going to festivals it won’t win awards (3)
So we have worked on a strategy of premiering where required in each territory and then submitting to other relevant festivals, in our genre before moving on to what’s left (4).
More recently we have timetable our film’s and their festival submissions to try and maximise their and our potential: aim high, the quickly start spreading out wide
Here we have a simple case study.